We use cookies to improve your experience and provide personalised content. Learn more about our cookie policy

Cookie Preferences

Necessary

Required for basic website functionality

Analytics

Google Analytics for website improvement

Functional

Preferences and personalised settings

Marketing

Google Ads and personalised advertisements

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Cookie Policy

Last updated: 15 January 2026

Introduction

This Cookie Policy explains how matrixhubvexae AS ("we", "our", or "us") uses cookies and similar tracking technologies on our website matrixhubvexae.pro and our beauty brand loyalty program analytics services. This policy should be read alongside our Privacy Policy, which provides more information about how we collect and use your personal data.

What Are Cookies

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners about how users interact with their sites.

Cookies can be "persistent" (remaining on your device until deleted or until they expire) or "session" (deleted when you close your browser). They can also be "first-party" (set by the website you're visiting) or "third-party" (set by a different website).

Why We Use Cookies

We use cookies for several purposes:

  • Essential functionality: To enable basic website features and security
  • Performance and analytics: To understand how visitors use our website and improve user experience
  • Personalisation: To remember your preferences and provide customised content
  • Marketing and advertising: To deliver relevant advertisements and measure campaign effectiveness

Types of Cookies We Use

Necessary Cookies

These cookies are essential for our website to function properly and cannot be disabled. They enable basic features such as security, network management, and accessibility. Without these cookies, services you have requested cannot be provided.

Analytics Cookies

We use analytics cookies to understand how visitors interact with our website. This information helps us improve our content, navigation, and overall user experience. These cookies collect information about which pages are visited, how long users spend on the site, and any error messages encountered.

Functional Cookies

Functional cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we use on our pages. These cookies remember choices you make (such as language preferences) and provide improved features.

Marketing Cookies

Marketing cookies track your online activity to help advertisers deliver more relevant advertising or limit how many times you see an advertisement. These cookies can share information with other organisations or advertisers and may be used to build a profile of your interests for targeted advertising.

Cookie Details

The following table provides details about the specific cookies we use:

Cookie Name Purpose Duration Type
cookie_consent Stores your cookie preferences 1 year Necessary
session_id Maintains your session across pages Session Necessary
_ga Google Analytics - distinguishes users 2 years Analytics
_gid Google Analytics - distinguishes users 24 hours Analytics
_gat Google Analytics - throttles request rate 1 minute Analytics
_gcl_au Google Ads - conversion tracking 90 days Marketing
_gcl_aw Google Ads - attribution tracking 90 days Marketing
IDE Google Ads - advertising personalisation 2 years Marketing
user_preferences Stores language and display preferences 6 months Functional

Third-Party Cookies

We work with trusted third-party providers who may set cookies on our website to provide their services:

Google Analytics

We use Google Analytics to understand how our website is used and to improve user experience. Google Analytics uses cookies to collect anonymous information about visitor behaviour, page views, and traffic sources. This data helps us optimise our content and website performance.

Google Ads

We use Google Ads for advertising and remarketing purposes. Google Ads cookies enable us to show relevant advertisements to users who have previously visited our website and to measure the effectiveness of our advertising campaigns.

Google Fonts

Our website uses Google Fonts to display text consistently across different devices and browsers. Google Fonts may set cookies to optimise font delivery and performance.

Managing Your Cookie Preferences

You have several options for managing cookies:

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

  • Accept all cookies
  • Reject non-essential cookies
  • Customise your cookie preferences by category

Browser Settings

You can control cookies through your browser settings. Most browsers allow you to:

  • View and delete existing cookies
  • Block cookies from specific websites
  • Block all cookies
  • Receive notifications when cookies are set

Please note that disabling cookies may affect the functionality of our website and limit your ability to use certain features.

Browser-Specific Instructions

  • Chrome: Settings > Privacy and security > Cookies and other site data
  • Firefox: Settings > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Manage Website Data
  • Edge: Settings > Cookies and site permissions > Cookies and site data

Google Consent Mode v2

We implement Google Consent Mode v2, which allows us to respect your consent preferences while still providing useful analytics and advertising services. When you deny consent for certain cookie categories, Google services adjust their behaviour to comply with your choices while maintaining basic functionality.

This technology ensures that your privacy preferences are honoured across all Google services integrated with our website, including Analytics and Ads platforms.

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make significant changes, we will notify you through our website or other appropriate means.

Your Rights

Under EU data protection law, you have rights regarding cookies and the personal data they collect:

  • The right to be informed about cookie use (fulfilled by this policy)
  • The right to consent to non-essential cookies
  • The right to withdraw consent at any time
  • The right to access data collected through cookies
  • The right to have cookie data deleted

Contact Information

If you have questions about our use of cookies or this Cookie Policy, please contact us:

matrixhubvexae AS

Email: privacy@matrixhubvexae.pro

Phone: +45 36552355

Address: Bredgade 10, 1041 Copenhagen, Capital Region, Denmark

Business Hours: Monday-Friday, 10:00-19:00

Related Policies

For more information about how we handle your personal data, please review our Privacy Policy. For general terms of service, please see our Terms of Service.

matrixhubvexae

matrixhubvexae

Advanced analytics dashboards for beauty brand loyalty programs

Bredgade 10
1041 Copenhagen
Capital Region, Denmark

Registration Number: CVR64319725

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