Privacy Policy

Last updated: 15 January 2026

Introduction

matrixhubvexae AS ("we", "our", or "us") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you use our beauty brand loyalty program analytics services and visit our website at matrixhubvexae.pro.

Data Controller Information

The data controller for your personal information is:

• Company: matrixhubvexae AS
• Registration Number: CVR64319725
• Address: Bredgade 10, 1041 Copenhagen, Capital Region, Denmark
• Contact: privacy@matrixhubvexae.pro

Data We Collect

We collect various types of personal data depending on how you interact with our services. The data we collect includes information you provide directly to us, information collected automatically through our website and services, and information from third-party sources when you use our analytics platforms.

Information You Provide

• Contact details (name, email address, phone number)
• Company information (business name, industry, location)
• Communication preferences and marketing consent
• Support requests and correspondence
• Account registration and authentication information

Information Collected Automatically

• Website usage data (pages visited, time spent, navigation patterns)
• Device information (browser type, operating system, IP address)
• Technical data for service improvement and security
• Analytics data from your use of our dashboard services

How We Use Your Information

We use of your data is based on legitimate business interests, contractual necessity, and your consent where required. Our primary purposes for processing your personal information include providing and improving our beauty analytics services, communicating with you about our offerings, and ensuring the security and functionality of our platforms.

Service Delivery

• Providing beauty brand loyalty program analytics dashboards
• Customer support and technical assistance
• Account management and billing
• Service customisation and optimisation

Communication and Marketing

• Responding to inquiries and support requests
• Sending service updates and important notifications
• Marketing communications (with your consent)
• Industry insights and analytics best practices

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about the cookies we use, please refer to our Cookie Policy.

Data Sharing and Third Parties

We do not sell, rent, or trade your personal information. We may share your data with trusted service providers who assist us in delivering our analytics services, such as cloud hosting providers, payment processors, and technical support partners. All third parties are contractually obligated to protect your data and use it only for specified purposes.

Legal Disclosure

We may disclose your information if required by law, regulation, or legal process, or to protect our rights, property, or safety, or that of our users or the public.

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. This includes encryption, access controls, regular security assessments, and staff training on data protection principles.

Your Rights

Under the General Data Protection Regulation (GDPR) and Danish data protection law, you have several rights regarding your personal data:

• Right of Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data in certain circumstances
• Right to Restrict Processing: Request limitation of how we process your data
• Right to Data Portability: Receive your data in a structured, commonly used format
• Right to Object: Object to processing based on legitimate interests or for marketing purposes
• Right to Withdraw Consent: Withdraw consent for processing where consent is the legal basis

To exercise any of these rights, please contact us at privacy@matrixhubvexae.pro or +45 36552355.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Specific retention periods vary depending on the type of data and the purpose for which it is processed.

• Customer account data: Duration of service relationship plus 7 years for legal compliance
• Marketing communications: Until you withdraw consent or request deletion
• Website analytics: 26 months from collection
• Support communications: 3 years from resolution

International Data Transfers

Your personal data is primarily processed within the European Economic Area (EEA). If we transfer data outside the EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions by the European Commission.

Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal data from children under 16. If you become aware that a child has provided us with personal data, please contact us immediately.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website and, where appropriate, through other communication channels.

Contact Information

If you have questions, concerns, or requests regarding this privacy policy or our data practices, please contact us:

Supervisory Authority

You have the right to lodge a complaint with the Danish Data Protection Authority (Datatilsynet) if you believe we have not handled your personal data in accordance with applicable law.